How We Got 200 Leads for Under $1 Each Using Meta Ads – Astral Advertising

Most people think Facebook ads are “too saturated” or “don’t work anymore.” That’s because most people are running them wrong.

Recently, we helped a local Kiwi business generate over 200 qualified leads in just one week — all at a $0.76 CPL (cost per lead) using a simple Meta ads system we built for them.

Here’s exactly how we pulled it off — and how you can replicate the core ideas in your own business.

1. We Focused on Offer First, Ads Second

Most people run ads and hope for the best. We start with the offer — because even a perfect ad won’t save a bad offer.

In this case, the client had a clear, low-barrier offer that people actually wanted. No gimmicks, just a strong value proposition presented in a way that made people feel stupid for not clicking.

We asked:

• Is it easy to say yes to?

• Does it solve a real pain point?

• Does it feel urgent or exclusive?

Once we nailed that down, the ads became easy.

2. A Simple, Clean Funnel (No Confusion = Higher Conversion)

We built a clean landing page with just one goal: get the user to take action.

Here’s what we focused on:

• One clear CTA (no distractions)

• Bullet points of value (no fluff)

• Proof the offer works (even one testimonial helps)

• A short form (only key info we needed)

No 17-page sales letters. Just clarity and speed.

3. The Ad Creative Strategy

We didn’t overthink it — we ran a single campaign with:

• One DCT (dynamic creative test)

• 3 scroll-stopping headlines

• 2 short but punchy primary texts

• 3 ad visuals (real photos, not stocky junk)

Our hook was emotion + curiosity. The creative didn’t scream “buy now.” It said: “Here’s something that might actually help you.”

That’s why it worked.

4. We Followed the Data, Not Our Feelings

Once leads started coming in, we didn’t touch anything until we had real data.

After 3 days:

• We paused underperformers

• Moved winners into a control ad set

• Increased budget gradually (10–15% per day)

• Monitored CPL, outbound CTR, frequency, and 4Pi

Within a week: 200 leads.
Average CPL: $0.76.
Conversion to paid jobs: still coming in — but early signs are strong.

Key Takeaways for You

• Great offers beat great ads.

• Don’t overcomplicate your funnel.

• Test fast, but scale slow.

• Use real data — not hope.

• Local businesses can dominate with Meta ads — if done right.

Ready to See This in Action?

If you're a Kiwi business owner who wants to generate more qualified leads, without wasting money on bad ads, let’s chat.

👉 Book a Free Strategy Call
Let’s see if I can do the same for you.